Eco-friendly mobility has always been one of Volvo Car Corporation's core objectives. By driving, we're all contributing to the growing problem of CO2 emissions and global warming. But by taking advantage of trees and their unique ability to absorb damaging CO2, we can also do our bit to help. The average tree has the power to absorb as much as 18kg of CO2 in a year. Locally, V olvo Car South Africa is harnessing this power, striving to plant a set of trees for every vehicle sold – which is why we introduced the Greenforblue project.
The project was launched in partnership with Sappi, and since 2008 trees have been planted and nurtured – never harvested – and will grow for 100 years or more. It's an environmentally conscious initiative that begins with you and our owners, as since the launch of the project, customers have had the opportunity to reduce their Volvo's carbon footprint by buying a set of trees.
To arrive at the correct number of trees per vehicle is not simple, but a reasonably accurate calculation can be made for the number of trees per model range to achieve this goal, also referred to as "carbon sequestration". Sappi has calculated that on average, one tree will offset or convert about 18kg of CO2 per year. The average production of CO2 by a Volvo XC90 over 100 000km (on average 5 years worth of driving) is 26 600kg. This requires 15 trees to be planted and grown for 100 years to capture the CO2 produced by an XC90 over 100 000km.